Email design and usability

Below are a few email campaigns that I created, working closely with content writers and strategists to come up with new ways to improve the UX and keep subscribers engaged. This included A/B testing design and copy elements, frequently analyzing metrics, and creating new, mobile-optimized visual elements/layouts.

Tools: Wordfly, Salesforce, Codepen, Adobe Photoshop, Adobe XD
Previous Tools used: Maropost, Litmus, Codepen, Bronto
Skills: Email production, HTML/CSS, UX research, QA testing, content strategy

A couple of these designs have made it into the Museum of Modern Email

This email gets sent to inactive subscribers as part of the Aquarium's automated reengagement campaign. I animated the hermit crabs (left: crab walks side to side and blinks, right: shell wiggles and speed decreases to a stop as if empty) to add some

This email gets sent to inactive subscribers as part of the Aquarium's automated reengagement campaign. I animated the hermit crabs (left: crab walks side to side and blinks, right: shell wiggles and speed decreases to a stop as if empty) to add some visual interest to the interaction. The email team found this design successful for keeping subscribers and received complimentary replies from recipients.

Newsletter promoting the opening of an upcoming deep sea exhibition. The dark gradient backgrounds required additional testing and optimization for the various email clients, as well as dark mode compatibility.

Newsletter promoting the opening of an upcoming deep sea exhibition. The dark gradient backgrounds required additional testing and optimization for the various email clients, as well as dark mode compatibility.

A new commerce-focused layout created to highlight products as well as the artist. My responsibility when designing new campaigns/templates was to ensure they were on-brand yet stood out from other Aquarium emails, visually interesting/engaging, easy

A new commerce-focused layout created to highlight products as well as the artist. My responsibility when designing new campaigns/templates was to ensure they were on-brand yet stood out from other Aquarium emails, visually interesting/engaging, easy to scan and understand for readers, and aligned with project goals.

One of the Aquarium's monthly newsletters, sent in September 2020 during Sea Otter Awareness Month. Analytics and A/B tests from the past indicated that emails (and stories within the emails) with GIFs would have higher engagement, so we often used o

One of the Aquarium's monthly newsletters, sent in September 2020 during Sea Otter Awareness Month. Analytics and A/B tests from the past indicated that emails (and stories within the emails) with GIFs would have higher engagement, so we often used one for the top stories.

Part of a series of habitat-themed email campaign sent early during the pandemic. While the Aquarium was closed, we had to come up with new creative ways to deliver value to digital audiences and keep them engaged with different types of content on o

Part of a series of habitat-themed email campaign sent early during the pandemic. While the Aquarium was closed, we had to come up with new creative ways to deliver value to digital audiences and keep them engaged with different types of content on our website and social media channels.

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Web UX/UI | Redesigning the Monterey Bay Aquarium's digital magazine
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Visual Design | Creating editorial layouts and ads for print